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Then & There Digital scripts, produces and delivers short-form AI-powered video ads for Reels, TikTok and YouTube — built around one clear message, not a generic template.
Every format below is produced in-house — scripting, filming or AI generation, editing and final export — so you are not waiting on three different vendors.
We script, film and edit vertical video ads specifically for the 3–15 second scroll-stop window. Each ad is built around a single hook and one clear call to action — not a brand film cut down to short format.
We handle caption styling, aspect-ratio exports and platform-specific safe zones so your ad looks right on every placement.
For products or concepts that are difficult or expensive to film physically — new construction materials, interior design concepts, automotive finishes — we use AI generation tools to produce photorealistic footage at a fraction of the shoot cost.
AI-assisted production also speeds up the revision cycle: we can test three visual directions in the time it takes to schedule one shoot day.
When you need to show a product that does not yet exist or needs to be shown in an environment you cannot access, CGI visualisation fills the gap. We produce CGI product ads for glass, construction materials, home decor and automotive clients.
See examples in our video ad portfolio.
A well-produced ad built on a weak script will still underperform. We write the brief, the script and the caption before a camera is turned on, because the message determines the format — not the other way around.
If you have an existing ad that is not converting, we can audit it and rewrite the creative direction without committing you to a full reshoot.
Instead of producing one ad and hoping it lands, we produce two or three variations of the same concept — different hooks, different opening frames — designed to be tested against each other in your Meta or TikTok ad account.
We can pair this with our paid advertising management so testing and optimisation happen under one roof.
Ad fatigue is real — the same creative shown too many times loses click-through rate even when targeting is correct. We take your best-performing footage and produce fresh edits: new hooks, updated captions, seasonal overlays or reformatted cuts for a new platform.
This is usually faster and more cost-efficient than a full reshoot.
Every video ad we produce — filmed or AI-generated — follows this five-stage process. You will know exactly where your project is at each stage.
We learn what you sell, who buys it, and what they need to believe before they click. We review any past ads to understand what has and hasn't worked.
We write the script and a simple shot-by-shot breakdown and share it before production begins. Changes at this stage are free — changes after filming start cost time.
For filmed ads, our team handles the shoot. For AI or CGI, generation and compositing happen in-studio. No work is outsourced — ever.
We edit to the agreed script, add captions for the platform, and send you a review link. Two rounds of revisions are included and actioned the same or next business day.
Final files are delivered in all required formats and aspect ratios. If we manage your paid campaigns, we set the ad up in the platform directly — no file juggling on your end.
There are agencies that offer video as a line item. Video production is our primary day-to-day work — not something we bolt on to a social media retainer.
Video-first studio. Most of our team's working hours are spent scripting, filming and editing video content. It is our core service, not an add-on.
AI production without corners cut. We use AI generation tools to speed up production and reduce cost, but every output is reviewed, directed and edited by a human before delivery.
Industry experience across varied sectors. We have produced video ads for automotive, food & beverage, fashion, home decor, and glass & construction — categories with very different visual requirements.
Direct contact, no account manager layer. You communicate with the people producing your content on WhatsApp — not through a ticketing system or a middleman.
Production and media buying under one roof. When your video ad and paid campaign are managed by the same team, the creative is built to perform in the platform — not just look good in isolation.
Local team, in your time zone. We work in PKT and are reachable during Pakistani business hours. No delays caused by overnight handoffs or international scheduling gaps.
It depends on what you need to produce. AI-assisted production generally reduces cost for footage that would otherwise require a physical location, props or a model. However, scripting, direction and editing still take time regardless of production method. We will quote you based on specific deliverables after an initial consultation — not from a fixed price list.
For most AI-assisted and CGI video ads, turnaround from approved script to first draft is 5–8 business days. Filmed ads depend on scheduling a shoot and are typically delivered within 7–12 business days. Rush timelines are sometimes possible — tell us your deadline and we will tell you honestly whether we can meet it.
We handle scripting, production and editing. What we need from you: product information or a brief, brand assets (logo, colours, fonts), reference ads you like, and approval at the script stage before production begins. You do not need to write the script or manage the shoot. If you have existing footage, we can incorporate it.
Metrics depend on your goal. For awareness: video views, watch time and reach. For conversion: click-through rate, cost per click and cost per result (lead, purchase or message). If we manage your paid campaigns, you receive a plain-language monthly report tying creative performance to spend and outcomes — not a raw data export.
Yes. Meta and TikTok both allow AI-generated content in paid ads, provided it complies with their standard advertising policies — the same requirement that applies to all ads. We stay current with each platform's content policies and will flag any restrictions relevant to your product category before production begins.
Yes. On final payment, the finished files are yours to use across any platform or channel. We do not retain a licence fee or restrict how you use them after delivery. We confirm file formats and resolution options during the brief so you receive exactly what you need.